To cut to the chase, a lure in Pokemon Go is an Item that you can use to attract Pokemon to a particular PokeStop for 30 minutes. Not only will activating a Lure Module draw Pokemon to you, but also to other gamers interacting with the PokeStop during the period. Once you have enabled a Lure, it remains at the PokeStop even if you leave the location. You can activate Lure Modules as a strategy of making fast friends with other Pokemon Go trainers as well as finding more Pokemon in the area. Your nickname appears next to the Lure, so others will know who was kind enough to share their wealth.

How to Place a Lure

To place a Lure:

  • Start by opening Pokemon Go
  • Head to the PokeStop and tap on it
  • Tap on the tiny, white, pill-shaped Lure Module groove that is located slightly above the circular disc and below the name of the PokeStop
  • Tap the PokeStop Module located at the bottom of the screen
  • Tap on the Lure Module to activate it

You will know that the Lure is enabled when heart shaped petals float around it. On a business note - Because PokeStops are often located close to shopping malls, coffee shops or restaurants, you can lure players to your business by placing a Lure Module a nearby PokeStop. You may decide to offer discounted or free snacks and beverages to create a win-win situation for everybody. Let people know that you're flying a Pokemon Go flag on social media platforms or place a "PokeStop Inside" sign near your premises. Many businesses have reported upticks in traffic and sales due to a PokeStop location.

The Advantages of a Lure

One of the great things about the lure module is that is attracts a greater diversity and number of Pokemon than incense. It possesses a true gravitational pull for all manner of Pokemon in your vicinity. It’s also worth noting that, once activated, the designated PokeStop isn’t just visible to you. Instead, it’s visible to all players in that region. This can prove useful for a group of friends who want to mutually benefit from what the lure module has to offer. An extra Pokemon appears at the designated PokeStop approximately every three minutes. Players will be given a lure module when they reach Level 6, though lure modules may also be purchased from the shop: 1 for 100 PokeCoins or 8 for 680 PokeCoins. So in summary, the lure module is a great way to attract new and different Pokemon to your surroundings. All it involves is selecting a designated PokeStop, going to that PokeStop, and picking up as many Pokemon as you possibly can. It really is that simple!

The Difference Between Incense and a Lure

Incense and the lure module work side by side. They have a similar, essential function which is to attract more Pokemon to any given location. However, the means by which they work are slightly different. Incense is an item that attracts Pokemon to you. It lasts for thirty minutes and allows players to catch more Pokemon in a shorter timeframe. Like the lure module, incense can be purchased in the shop. However, the lure module is slightly different. Once activated, it chooses a PokeStop in your vicinity to attract Pokemon. You’ll know which PokeStop to travel to because you’re allowed to choose the PokeStop itself and you’ll notice pink petals around the PokeStop. A lure will also work for all surrounding players.