Incense and lures are great items to have in Pokemon Go. They're items that play a fundamental role in attracting Pokemon to you, rather than forcing you to try to locate the Pokemon.
But what are lures and what is incense?
It is the answer to this question, among others, which we explore in today's guide. We'll come to terms with what these items are, where you can find them, and how best you can use these essential items. Incense and lures are time-saving items, those items you can exploit to locate more Pokemon - including rare Pokemon. They're items that no serious Pokemon trainer could be without, something that will become clear by the end of this guide.
Basics of Pokemon Go Lures and Incense
Lures, or more technically - the lure module, are items which increase the likelihood of encountering Pokemon. They're an item that, by increasing the rate of Pokemon encounters, increase the opportunity of acquiring normal Pokemon, rare Pokemon, and experience points. 
Players receive their first free lure module once they reach level 8. More lure modules are given as level rewards once the trainer reaches levels 10, 15, 20, 25, 30, 35, and 40. As such, lure modules are a staple of Pokemon Go, an item that you're bound to use at some point. Incense differs from the lure module in that incense can be used anywhere, whereas the lure module can only be activated at a designated PokeStop. Trainers who activate incense are not bound by any one location; they can move around as they wish.
Where to find lures and incense in Pokemon Go
Now that we have a good idea of what differentiates lure modules from incense, let's now explore where you can locate these items - or when you're likely to acquire these items of the natural course of the game. https://pokemon-world.com/pokemon-go-extra-experience-points/ As we discussed above, trainers will acquire the first free lure module once you reach level 8. Thereafter, you will receive a free lure module every 5 levels (from level 10-40). Don't activate the lure module immediately; first, you should learn how to maximize its many advantages. Incense can be both bought and found. At the very beginning of the game, players are given two pieces of incense. Trainers are also gifted free pieces of incense when they reach the following levels: 5, 7, 10, 15, and 20. Incense can also be purchased from the shop using the game's currency. For example, players can purchase one piece of incense for 80 PokeCoins, eight pieces of incense for 500 PokeCoins, and 25 pieces of incense for 1,250 PokeCoins. 
With a comprehensive understanding of what the lure module and incense are, and where you can find these essential items, it's now time to turn our attention to how you can strategically use these items to your advantage, maximizing their effect.
Best Use of Pokemon Go Incense
The best way to use incense depends on upon what your objective is. If you want to catch a particular Pokemon, you should know that not every Pokemon is attracted to the incense; it depends on upon which Pokemon are present in your local surroundings. To find out which Pokemon are nearby, activate the Pokemon Tracker Tool located in the bottom right-hand corner of the screen. If you're unhappy with the range of Pokemon nearby, then you should not activate the incense. Try traveling to another part of the city to discover new Pokemon. Trainers who remain stationary will, once the incense has been activated, encounter approximately only one Pokemon every five minutes. Therefore, players are advised to walk around. It is, after all, what sets apart Pokemon Go as a unique game. Statistics show that trainers who walk around are likely to encounter a new Pokemon every one minute (or approximately with every 200 meters walked). This multiplies the Pokemon you will encounter by 5! As well as this, walking around can help to hatch any incubated eggs you might have, giving you a double advantage. Incense can also be used in conjunction with a lucky egg to double the experience gain with every captured Pokemon.
Best Use of Pokemon Go Lures
The effects of lure modules, unlike incense, can only be taken advantage of from a PokeStop. Trainers are given the power to determine which PokeStop they’d like to activate with the lure module. As with incense, trainers should think about what their objectives are. Trainers who want to acquire a bucket of experience points should think about using the lure module in combination with a lucky egg, doubling the experience points of every capture. The lure module should be activated strategically. It should be activated when you’re near the designated PokeStop. Otherwise, you’ll waste its 30 or so minutes of advantages. The effects of a lure module are also advantageous to other users, so be sure to invite friends. https://pokemon-world.com/pokemon-go-catch-rare-pokemon/ The selection of a PokeStop is important, too. If you’re looking to capture a particular Pokemon type, think of its local environment. If you’re looking for a Magneton, it might be best to choose a PokeStop by an industrial plant, for example. Also, try to check out which Pokemon are nearby before selecting that PokeStop. This will give you a good idea of what’s likely to present itself once the lure is activated. If you’re unhappy with the Pokemon, you can always travel to another PokeStop for greater choice. Incense and the lure modules both last for just thirty minutes, so it's worth exploiting this time as best you can. Below, you can find strategies for how best to use these items but first, let's explore where you can find these essential items in the first place.